Amaze Holdings, Inc
Amaze Holdings, Inc. is a recently restructured company that combines a creator-focused e-commerce platform business with a legacy wine business. Following the March 7, 2025 acquisition of Amaze Software, the company pivoted toward enabling creators and small brands to sell physical merchandise, digital products, and subscriptions directly to their audiences through owned and creator-operated storefronts. The business is organized into two reporting segments: E-commerce/Subscriptions and Wine Products. Amaze emphasizes an asset-light operating model that relies on third-party production and a geographically diverse supplier network to reduce inventory and fulfillment risk.
Fiscal year 2025 · change from previous year
Development 2021–2025
Products
Reported · share of revenue- Direct to Consumer Revenue84.8 %
- Wholesale Revenue15.2 %
Source: 10-K FY2024, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Geography
The company sells wine products across the United States and Puerto Rico through wholesale and DTC channels, indicating a primarily U.S.-centric physical distribution footprint for the Wine Products segment. For the E-commerce/Subscriptions segment, management describes merchandise sold to fans of creators around the world, implying international end-customer demand even if operations are managed from the U.S. Amaze’s asset-light model relies on third-party production facilities and a geographically diverse supplier network, which can improve flexibility but increases dependency on external partners. Geographic dispersion matters because cross-border commerce and data flows can increase compliance complexity (privacy, consumer protection) and create operational friction in payments, shipping, and returns.
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Last updated: 24/09/2026