ODDNasdaqPerfumes, Cosmetics & Other Toilet PreparationsUS GAAP · USD

Oddity Tech Ltd

Oddity Tech Ltd is a U.S.-based consumer technology company that builds and scales digital-first beauty and wellness brands through an AI-driven online platform. Its business centers on proprietary consumer data, direct-to-consumer brand development, and products sold under the IL MAKIAGE, SpoiledChild, and METHODIQ names, with core operations in New York, Tel Aviv, and Boston.

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Revenue810m USD
+25.2 %y/y
Operating profit (EBIT)119m USD
+2.7 %y/y
EBIT margin14.7%
−3.2 ppy/y
Net income111m USD
+9.1 %y/y
Free cash flow83.6m USD
−37.8 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

02004006008001,000m USD2021: 223 m USD2021: EBIT 20 m USD20212022: 325 m USD2022: EBIT 28 m USD20222023: 509 m USD2023: EBIT 74 m USD20232024: 647 m USD2024: EBIT 116 m USD20242025: 810 m USD2025: EBIT 119 m USD2025810119
RevenueOperating profit (EBIT)
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Business

Share of revenue
Beauty products45 %

Cosmetics and makeup products sold primarily under the IL MAKIAGE brand.

Skincare and wellness45 %

Personal care and wellness products sold under SpoiledChild and METHODIQ.

Digital commerce platform10 %

Online consumer acquisition, data science, and AI infrastructure used to build brands.

Customers

Oddity sells primarily to individual consumers who buy beauty and wellness products online, often after interacting with the company's digital platform and brand-led marketing. The core customer base includes repeat purchasers of cosmetics, skincare, and wellness products who value convenience, personalization, and direct-to-consumer purchasing. The company also serves users who engage with its platform before converting into brand customers, supporting product testing and customer acquisition.

Direct-to-consumer beauty shoppers

Buy IL MAKIAGE makeup and related products online for convenience and brand fit.

Skincare and wellness consumers

Buy SpoiledChild and METHODIQ products for personal care and wellness needs.

Repeat online customers

Purchase repeatedly from the platform because the brands and recommendations are personalized.

Prospective platform users

Engage with the online experience and convert into brand customers over time.

Strategy

Oddity's strategy is to use data science and AI to identify consumer needs and launch digital-first beauty and wellness brands that can scale beyond traditional retail channels. The company is also building a portfolio model around existing brands while investing in new brand creation, such as METHODIQ, to broaden its growth base and deepen repeat purchasing.

Scale existing brandsShort term

Repeat customers and strong brand recognition support efficient growth.

Launch and build new brandsMedium term

A broader brand portfolio reduces dependence on a single product line.

Invest in product science and data capabilitiesMedium term

AI-driven product development supports differentiation in beauty and wellness.

Geography

2025

Oddity operates with business headquarters in New York City, an R&D center in Tel Aviv, and a biotechnology lab in Boston, showing a footprint split across the United States and Israel. The business appears to sell through an online platform, so geography matters both for product development locations and for access to consumer markets served digitally. No country-level revenue split was disclosed in the provided excerpts.

North America82 %
Other countries (US filing)14 %
Israel3.4 %

Share of the revenue the company reports by geography.

Risks

Oddity's main risks stem from dependence on online consumer demand, heavy reliance on a small number of brands, and the need to keep acquiring and retaining repeat customers efficiently. The beauty and wellness categories are highly competitive and trend-driven, while the company's data-driven model adds execution risk around product launches, marketing effectiveness, and consumer privacy expectations.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Consumer demand volatility1Brand concentration2Digital marketing efficiency3Product launch execution4
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Consumer demand volatilityImpact: HighLikelihood: High

    Beauty and wellness purchases are discretionary and influenced by trends.

    Exposure: Direct-to-consumer sales

  2. Brand concentrationImpact: HighLikelihood: Medium

    A meaningful share of demand comes from a limited number of owned brands.

    Exposure: IL MAKIAGE and SpoiledChild

  3. Digital marketing efficiencyImpact: HighLikelihood: Medium

    The business depends on online acquisition and repeat conversion economics.

    Exposure: AI-driven online platform

  4. Product launch executionImpact: MediumLikelihood: Medium

    New brand success depends on product-market fit and scalable customer adoption.

    Exposure: METHODIQ and future launches

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Accounting

Judgemental items
Revenue recognition

Consumer product sales require timing based on shipment and delivery.

Impact: Affects quarterly net revenue and comparability

Inventory accounting

Product launches and demand forecasting influence inventory balances and write-down risk.

Impact: Affects cost of revenue and gross profit

Non-GAAP adjustments

Adjusted EBITDA and adjusted net income exclude items management views as non-recurring or non-cash.

Impact: Affects valuation and operating performance analysis

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Last updated: 28/09/2026