Axfood
Axfood is a prominent player in the Swedish food retail market, operating a diverse range of grocery store concepts including Willys, Hemköp, and City Gross. The company serves millions of customers weekly through nearly 400 Group-owned stores and over 700 retailer-owned stores, as well as a robust e-commerce platform. Axfood is committed to sustainability and innovation, leveraging its scale and collaboration across brands to drive cost efficiency and market leadership. The company is listed on Nasdaq Stockholm and is primarily owned by the Axel Johnson Group.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes Willys and Eurocash, focusing on low-cost food retail.
Comprises Hemköp stores offering a broad assortment.
City Gross stores providing a wide range of products.
Snabbgross and Urban Deli serving B2B and B2C markets.
Apohem offering pharmaceutical products online.
Customers
Axfood caters to a wide range of customer segments, including budget-conscious shoppers through its Willys discount chain and those seeking a more traditional grocery experience at Hemköp. The company also targets cross-border shoppers with Eurocash and serves the wholesale market through Snabbgross. Urban Deli attracts customers looking for a unique dining experience, while Apohem serves the growing demand for online pharmaceutical purchases. Axfood's diverse offerings ensure it meets the needs of various consumer preferences and shopping habits.
Buy low-cost groceries at Willys and Eurocash.
Purchase a broad assortment at Hemköp.
Procure bulk products from Snabbgross.
Order pharmaceuticals from Apohem.
Strategy
Axfood's strategic priorities focus on expanding its store network, enhancing e-commerce capabilities, and driving sustainability in food production and consumption. The company aims to grow faster than the market by establishing new stores, particularly in the discount segment with Willys. Axfood is also investing in digitalization and automation to improve operational efficiency and customer experience. Sustainability remains a core focus, with efforts to promote healthier food choices and reduce environmental impact.
To increase market presence and accessibility.
To enhance efficiency and customer experience.
To promote healthier food and reduce environmental impact.
Geography
Axfood operates primarily in Sweden, with a strong presence in both large cities and smaller towns. The company has nearly 400 Group-owned stores and over 700 retailer-owned stores across the country, making it a significant player in the Swedish food retail market. Axfood's strategic locations, including cross-border stores near Norway, enhance its accessibility and market reach. The company's logistics and supply chain operations are centralized in Sweden, supporting its extensive retail network.
Risks
Axfood faces several strategic and operational risks, including acquisition risks where integration and market conditions may not meet expectations. Supplier risks are managed through diversification and sustainability practices, but disruptions in supply chains remain a concern. Market risks include changes in consumer preferences and competitive pressures. The company also faces financial risks related to economic fluctuations and regulatory compliance. Effective risk management is crucial to mitigate these challenges and ensure long-term growth.
- Acquisition RisksImpact: HighLikelihood: Medium
Integration and market conditions may not align with expectations.
- Market RisksImpact: MediumLikelihood: Medium
Changes in consumer preferences and competition.
- Supplier RisksImpact: MediumLikelihood: Low
Disruptions in supply chains can affect product availability.
Accounting
Judgemental itemsTiming affects sales reporting and comparability.
IFRS 16 impacts balance sheet and income statement.
Provisions for obsolescence affect financials.
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Last updated: 24/09/2026