Irisity
Irisity develops AI-based video analytics software that turns standard security cameras and video management systems into real-time detection tools. The company sells its software globally through resellers, OEM partners, integration partners, and monitoring providers, with operations and customer presence spanning Europe, the Americas, the Middle East, Asia-Pacific, and other international markets.
Fiscal year 2025 · change from previous year
Development 2022–2025
Business
Share of revenueCore software that adds real-time detection and analysis capabilities to existing camera systems.
Monthly recurring licenses and renewals tied to deployed AI analytics solutions.
Larger customer deployments and multi-site license agreements for specific end users.
Partner-branded or embedded deployments delivered through OEMs, resellers, and VMS partners.
Customers
Irisity sells to organizations that need automated video-based detection, monitoring, and incident response. Its customer base includes public-sector agencies, transportation operators, municipalities, airports, security providers, and commercial sites that use video analytics to improve situational awareness and reduce manual monitoring.
Agencies and federal customers buy AI video analytics for security, monitoring, and incident detection.
Airports, transit operators, and transport-related customers use the software for surveillance and operational awareness.
Cities and municipalities deploy shared monitoring setups to detect incidents earlier and improve response.
Partners buy or embed Irisity solutions to deliver projects to end customers in local markets.
Technology partners integrate Irisity into broader video management and white-label offerings.
Strategy
Irisity’s strategy is to shift toward a more partner-oriented model with greater emphasis on recurring revenue, OEM relationships, and larger integrated deployments. The company is also simplifying its organization and R&D footprint to support scalability, improve execution, and reduce dependence on one-off projects.
Recurring licenses make revenue more predictable and support a scalable software model.
OEMs, resellers, and VMS partners extend reach without requiring a large direct sales footprint.
A leaner structure supports lower fixed costs and better execution across markets.
Geography
Irisity operates internationally and serves customers in more than 90 countries, with active presence in Sweden, Norway, the U.S., Israel, Singapore, the UAE, Latin America, Australia, the U.K., Mexico, and Hungary. The business is organized around local partners and regional deployments, which makes geography important for currency exposure, regulatory compliance, and market access.
Risks
The main risks are liquidity, financing access, and execution risk on larger international projects, where longer sales cycles and delayed invoicing can increase working-capital needs. Irisity is also exposed to currency swings, technology and patent competition, cybersecurity and AI regulation, and dependence on specialist staff and partner relationships.
- Liquidity and future financingImpact: HighLikelihood: Medium
The company may need external capital to fund working capital and growth while project cash conversion remains uneven.
Exposure: Group-wide
- Long project cycles and delayed collectionsImpact: HighLikelihood: Medium
Larger international deployments can extend delivery, invoicing, and payment periods, increasing working-capital strain.
Exposure: Enterprise and public-sector projects
- Foreign exchange volatilityImpact: MediumLikelihood: Medium
Sales are increasingly denominated in USD while reporting currency is SEK, creating translation and transaction risk.
Exposure: Americas and global partner sales
- Dependence on specialist competenceImpact: MediumLikelihood: Low
The business relies on technical and commercial specialists to develop, localize, and support the platform.
Exposure: R&D and partner support functions
- Regulatory and compliance riskImpact: Medium
AI and cybersecurity rules can require product changes, documentation, and customer compliance support.
Exposure: Multi-region operations
Accounting
Judgemental itemsManagement disclosed a revenue adjustment tied to recognition timing on larger projects, affecting comparability across quarters.
Impact: Reported net sales and margins
Goodwill from acquisitions is amortized over several years, and useful-life judgments affect operating profit.
Impact: EBIT and net result
Longer payment cycles and project delays can require higher credit-loss provisions.
Impact: Operating expenses and earnings
Equity-linked financing and incentive programs affect share capital, dilution, and transaction costs.
Impact: Equity and EPS
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Last updated: 24/09/2026